The Aim of Your Healthy Living Show Edinburgh
To create the FIRST “vehicle” that educates health conscious consumers about core health food industry brands and the passionate people behind them.
So that consumers, empowered by that knowledge, can make informed choices when purchasing natural health products.
The Concept
Many local independent retailers of health products are reporting stagnant or declining year on year sales and research reveals that the decline is caused not by reduced customer spending but by falling customer numbers.
All shops suffer natural “wastage” in customer numbers, however in today’s competitive market those lost shoppers are no longer as easily replaced as they once were.
Your Healthy Living is the first event to bring together core health industry brands with health conscious consumers, informing them about the natural products industry. With authentically natural products, passionate retailers and knowledge laden suppliers, our industry needs to let consumers know that independent retailers and therapists are the best option when purchasing products or seeking advice.
By working regionally with local retailers and therapists we can stage simple, cost effective events that increase sales of health brands and encourage footfall back into local independent retailers throughout the UK.
The Format of Your Healthy Living Show Edinburgh
Your Healthy Living Show will open to the public on Saturday and Sunday and the venue has been specifically chosen by us to fulfil three key factors:
- The right consumer demographics to fit the purchase of health and natural products
- Strong local retailer support
- Situated at the heart of the location for easy consumer promotion and good access for the visiting consumer
Consumers attending Your Healthy Living Show Edinburgh will taste, enjoy, watch, listen and learn! With expert talks, live cooking demos, active health sessions, freebies, tastings, treatment areas and plenty of retail therapy to keep visitors occupied.