Marketing & Promoting Your Healthy Living Show Edinburgh 2010
PR in Edinburgh
Your Healthy Living is delighted to announce that we have re-engaged top PR company, Profile Plus, who very successfully promoted the 2009 Edinburgh show.
Based in Scotland and London, Profile Plus is a leading, specialist leisure and lifestyle PR agency, offering a full PR service to clients throughout the UK.
As well as promoting the event, exhibitors have a great opportunity to reach customers and convey key brand messages through the show’s PR campaign.
Profile Plus has developed a multi-disciplined PR campaign aimed at reaching existing and potential new consumers of healthy food and healthy living with a message of education and good practice.
Your can see details of the Your Healthy Living/Profile Plus extensive marketing and promotion campaign here.
In addition we will also be:
- Advertising on Radio Forth 1 & 2 (400, 000 listeners) for 2 weeks prior to show
- Giving interviews to promote the show on Leith FM
- Massively branding the front of the Assembly Rooms onto George Street – a main shopping street
- Personally distributing 60,000 leaflets throughout Edinburgh
- Working via 6 local Health Food Retailers shops to promote the show
- Distributing 1000’s of free tickets
- Working with Edinburgh based charities and relevant organizations – like Friends of the Earth
- Advertising in local Edinburgh publications
- Tapping into corporate / office intranets
Your Healthy Living Magazine
Your Healthy Living Magazine is a new consumer health publication with a
circulation of 100,000 thanks to our recently announced partnership with
Tree of Life. This means that every issue of the magazine will be distributed
throughout the UK via Tree of Life’s national network of health food shops.
A special additional print run of 15,000 copies will be produced to supplement the
normal distribution in Edinburgh in which the magazine will promote the show heavily.
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