Your Healthy Living, Edinburgh Marketing & Promotion Campaign
The Plan
We are circulating regular press releases, with updates on the event, including
- New Exhibitors
- New Demonstrations
- New Talks
- Offers, launches and competitions
Every day we are adding the show to new complimentary web sites, magazines and newspapers that have event listings/diary pages – see list below.
We are putting together comprehensive press packs, which includes information on the event, its keynote speakers, exhibitors and demonstrations.
Both our Twitter and Facebook have been updated for this year’s show and are being maintained regularly showing where we post up to the minute information almost every day, right up to the event. All exhibitors should become followers on Twitter and friends on Facebook!
We are working closely with local and national media to secure editorial and advertising opportunities, especially where there are relevant features and columns, not just for the show, but for individual exhibitors too.
We are setting up interviews and profile features for our high profile celebrity speakers to highlight their attendance at the show alongside our expert speakers.
We are setting up partnerships with local networks such as the:
We are planning a local radio and newspaper campaign in the 2 weeks running up to the show – more details to come soon
Some of the advertising we placed in 2009
- Soil Association
- Pulse Magazine
- My Green Lifestyle
- The Edinburgh Evening News
- Scotsman.com
- I-on Magazine
- The Scotsman - Seven Secrets of Success
- The Scotsman Magazine, Great Family Days Out
- Edinburgh Evening News, Hot Deals
- Scotland on Sunday, Dinner With
- Scotland on Sunday, Beauty Box
Online banners, Event listings, Diary pages
We intend to have entries on all of the above (some already live) and we are adding to this list constantly.
So, how can Profile Plus help exhibitors to make the most of their participation?
PP will be very glad to hear from any exhibitor with background on the products you will be exhibiting - what makes them special
- Newsworthy stories
- Details of new product launches
- Details of competitions and special offers for the show
- Details of Demonstrations planned for the show
- Information on experts that will be on your stand at the show
- Images! Strong photography is vital for the media – high res product shots
- Even a short sentence or two about what you are up to can be used for social media updated and help raise the show’s profile
- • Enter your product in our Goody Bag which we will be putting together to drop to key local and broadcast media in the days running up to the show. Exhibitors can contact us to have their products included.
Contact Alison Liddy, our Account Manager at Profile Plus at AL@profileplus.co.uk, or on 0131 554 6111.
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